The ability to “Pay What You Want”. A New Zealand first!
Why we set up the PWYW model:
1. To give low income individuals/households/families the opportunity to participate.
If standard entry fees at other events add up to more than you’d like (for you and/or the family), well here is an event where you can tweak the fees and no-one needs to miss out. If you might not have entered yourself (and the kids?) at other events, be sure to bring everyone along to PWYW!
2. So the PWYW Tauranga Half Marathon could be the motivation to be more active – without the cost being a barrier.
If entry fees were a barrier to being introduced to an event like this, we’ve broken that barrier, and have assisted many people (we know because they’ve told us their incredible stories!) with the motivation to be more active and well down the road to better health and well-being. The legacy of this event (previously the Half4Heart) is all about the promotion of health and well-being.
3. To continue to stand out from the crowd.
We’re now a little bit different in amongst a pretty busy event calendar in the area. We’re continuing to make some ideological changes to how we roll and want social enterprise to be the future of the PWYW Tauranga Half Marathon.