PWYW Explained

Ok, So What Do I Pay?

– PWYW pricing will be active during our typical Early Bird Fee period (until April 3rd, 2019). We’d love you to pay the entry fee you’d expect to pay for a professional event like this one, but ultimately you, the participant, decides. If you might not have entered yourself (and the kids?) because it adds up to more than you’d like…well welcome to PWYW baby!

– 10 days out from the event PWYW pricing will take a backseat. From April 4th, 2019 until event day, all entries received will be charged our typical Standard Entry Fees. We like to call this our “deterrent” pricing strategy. For PWYW to work, we need to have an accurate prediction of final entry numbers. This way, we hope fewer people will “wait and see”, and more people will enter early so the PWYW dream can live on. *fistbump*.

– There’s more info and a handy table below to assist your trust based, consumer decision making process. A minimum of $5 per entry is required to cover transaction fees only. So, just to be clear, the $5 minimum does not contribute anything towards the operational costs of staging a major on-road running event like this.


After a very successful 2018 event, the PWYW model is back for 2019….

1. We want to continue to stand out from the crowd – it’s a pretty busy event calendar in the area.
2.  We want more people active and for the PWYW Tauranga Half Marathon to be motivation to be active – without cost being a barrier. The legacy of this event (previously the Half4Heart) is all about the promotion of health and well-being.
3. We’re continuing to make some ideological changes to how we roll and want social enterprise to be the future of the PWYW Tauranga Half Marathon.

PWYW Guidance
Using the Half Marathon event as an example (these cost estimates are not exact):
– The $65 standard entry fee covers everything operationally, some marketing bells and whistles, modest financial return for our time, and a small profit to guarantee the business ticking over for another year.
– A $50 (average) entry fee is our target for a sustainable future for the PWYW format.
– A $45 entry fee would be close to the direct cost per person to stage the event with some fat for marketing. Let’s call it “operational break-even”… and we’ll be working for the love, not the money.
– Less than a $30 entry fee…let’s just say it is more a contribution to costs, rather than covering the cost of an entry.
– The minimum $5 entry fee is swallowed up in online registration fees and bank fees. Poof… it just disappears.

Choose Your Event Option

  • Half Marathon
  • 15km
  • 10km
  • 5km
  • Matua Mile

Fees Paid Pre April 4th, 2019

  • PWYW
  • PWYW
  • PWYW
  • PWYW
  • PWYW

Fees Paid April 4th, 2019 to Event Day

  • $65.00
  • $50.00
  • $40.00
  • $30.00
  • $12.00